This client is an online fashion channel that also provides some of the very best make up courses. They wanted to promote their website and get it into higher positions on search engines the likes of Google MSN and Yahoo. They decided to use the professional services of Weblinx Ltd in order to remedy this.

We spoke to the team at **** ** to let them know exactly how we were going to help get their site in the positions they were after and to unearth the best selection of key phrases to help us do it.

We could now use these keywords to make the site search engine friendly. We use a selection of clever SEO techniques to form the foundations for a well optimised site such as improving the internal linking structure of the site and rectifying the meta strings throughout the site using the chosen key words. The first job however was to check the site for any copied content as this is very detrimental to the optimisation process. We had to make sure that none of the content was identical to any of the other pages and any other site. Then we sorted out the meta strings by inputting keywords into the title, keyword list and description that were relevant to the information of the pages. This was done for each and every page on the site without repetition. The item on the agenda was to improve the internal linking of the site. Using anchor text linking we could ensure that every page was linked to another page in the site. This basically makes it easier for the search engine spider to read the site and so it gets cached faster.

Once these foundations were in place we could upload the site and wait for it to be cached. It was then a case of monitoring each and every keyword on a regular basis. We did this by using our special keyword ranking report system which was created every month. This gave us all information we needed to keep on top of the keywords and ensure they were moving up the rankings and staying in their prime positions. Each report was also sent to the team at **** ** so they had a clear understanding as to what was happening as soon as we did.